Ray Ban sunglasses have been a brand staple in sunglasses fashion since the very first pair of aviator sunglasses were designed in 1937. In celebration of their 75th anniversary, Ray Ban has launched a 75th Anniversary Campaign influenced by legendary moments since the brand’s inception. The celebrated Ray Ban “Never Hide” campaign was first launched in 2007 with a passion to share their “Never pretend. Never be afraid. Never give up. Never Hide.” philosophy.
The 75th Anniversary Campaign highlights Ray Ban’s timeless sunglasses designs including the ever popular aviator sunglasses and Retro-Wingtip sunglasses styles. Though originally designed for Army personal, aviator sunglasses and Retro-Wingtip sunglasses quickly gained popularity in the fashion world through celebrity endorsement by such superstar figures as Marilyn Monroe, James Dean and John F. Kennedy.
The strong and streamlined Ray Ban sunglasses design has transcended time by continuing to be the “it” brand among today’s most famous celebrities such as Jennifer Aniston seen in aviator sunglasses, Robert Pattinson seen in Retro-Wingtip sunglasses and Beyonce Knowles seen in Retro-Wingtip sunglasses.
Famous musicians, past and present, have also aligned their rocker style with Ray Ban sunglasses such as Slash of Guns N’ Roses who is never seen without his aviator sunglasses, Michael Jackson and his famous Ray Ban campaign and Madonna in classic black Retro-Wingtip sunglasses. The versatility of Ray Ban sunglasses is showcased through such diverse style icons.