Meet our newest style ambassador Jessica. Day to day, you can find Jessica saving lives, planning events and thrift store shopping on her spare time. We’re excited for her to join our style ambassador family because we love her sense of style and she reciprocates with her love for us!
Name: Jessica Hoi Yan Choi
Nickname: Jess, J.Choi, Hoi Choi
Blog: Follow me on Instagram @jessicahychoi
Current occupation: Lifeguard & Event Manager
I applied to become a style ambassador because: I fell in love with the Derek Cardigan collection of glasses and found myself repeatedly suggesting that my friends give Coastal.com a try. That’s when I knew I would be the perfect style ambassador! I’m a huge fan of their thoughtful customer service and commend them for curating such unique styles.
My glasses collection consists of ___ pairs of frames. Four
I chose the Kam Dhillon 3070 Erin Crystal glasses because I have a soft-spot for oversized frames, I really like the vintage feel of these clear frames and I can picture my parents wearing something this in the 80’s.
My favorite fashion trend of the moment is: High-waisted everything
If I could be stuck in an elevator with anyone, it would be: Suroosh Alvi, the co-founder of VICE
I would describe my personal style as: “When the refusal to pay for overpriced mass-produced items meets the desire to look fly”.
My go-to drink at Starbucks is: Earl Grey tea with soy milk
The best way to organize a closet is: Donate all of the old clothes that you are holding onto but haven’t worn for years. It gives you a lot more space and you’re doing a good deed!
A tip on picking out the perfect pair of frames is: The only way you’ll know if you really like a pair of glasses is if you wear them for a while. If it doesn’t look right, then exchange them for another pair. Also, don’t just analyze the glasses by looking at yourself in the mirror, look at pictures of yourself wearing the glasses, it gives a different perspective.
Glasses say so much about your sense of style. Besides, your prescription changes so often anyways, why not take it as an opportunity to flirt with a new style!
My current style muse is: Jenn Im
My favorite online source for style inspiration is: Youtube, lookbooks and Instagram.
A social media platform or app that I can’t get enough of is: The Vice app and Songza—I love their curated playlists, I have discovered so many great artists that I never would have found otherwise.
I have found unbelievable gems at thrift stores. So many items are one of a kind or handmade, just like they were in the good ol’ days.
My favorite fashion blogger is: Manrepeller
Buying the same piece of clothing in multiple colors, yay or nay? Absolutely Yay!
Favorite city to go shopping is: Vancouver or Hong Kong