Lacoste Glasses: Enduring Style

Lacoste is now in its 80th year as a brand, and its iconic crocodile logo has become a recognizable icon in sports and leisure. Expanding outside of sportswear, the brand has expanded to include housewares, perfumes, jewelry and classic Lacoste glasses and sunglasses.

René Lacoste

René Lacoste, a French tennis champion, first introduced his new sportswear shirt in 1927. Vogue.com describes that the “unique, short-sleeved shirt using a lightweight material…[became] a courtside sensation”. He later launched his Lacoste brand with crocodile logo becoming a “bellwether of the century’s later all-consuming obsession with logos and branding.”

Lacoste Style

Lacoste’s preppy aesthetic is defined by classic sportswear pieces transformed for off-the-court wear. All white and khaki has been boosted with bright colors and a fun, casual spirit. While they maintain their connection to the tennis community through endorser’s such as Andy Roddick, they’ve also reached out to Hollywood with the unconventional look of Adrian Brody.