Lacoste Glasses: Enduring Style

Lacoste is now in its 80th year as a brand, and its iconic crocodile logo has become a recognizable icon in sports and leisure. Expanding outside of sportswear, the brand has expanded to include housewares, perfumes, jewelry and classic Lacoste glasses and sunglasses.


René Lacoste


 

René Lacoste, a French tennis champion, first introduced his new sportswear shirt in 1927. Vogue.com describes that the “unique, short-sleeved shirt using a lightweight material…[became] a courtside sensation”. He later launched his Lacoste brand with crocodile logo becoming a “bellwether of the century’s later all-consuming obsession with logos and branding.”

Lacoste Style


 

Lacoste’s preppy aesthetic is defined by classic sportswear pieces transformed for off-the-court wear. All white and khaki has been boosted with bright colors and a fun, casual spirit. While they maintain their connection to the tennis community through endorser’s such as Andy Roddick, they’ve also reached out to Hollywood with the unconventional look of Adrian Brody.


Lacoste Glasses


Continually evolving from its elegant style, Lacoste glasses incorporate sleek metallics and colorful acetates for durable and enduring styles.

For a classic look with a sporty edge, accessorize your look with Lacoste glasses.

shop LACOSTE GLASSES »

Be first to comment