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now sitewide Free Shipping & Returns  | Free Standard Air Lens with every frame

We're excited to be supporters of the Super Sprowtz, a team of vegetables with superpowers whose aim is to change the culture around eating vegetables to see how kids see them through arts, storytelling and fun.
Colby Carrot is very outgoing, he loves to observe everything around him with a careful eye. He loves to be a joker and the center of attention with the Super Sprowtz.

He is a smarty pants with a big heart and always wants to help. He once observed an ant crawling over the Himalayas while carrying an apple core.
Erica Eggplant is the brains of the Super Sprowtz. She is the teacher and loves to learn new things. Because she has such a great memory, she can read or hear something once and know it forever.

She knows 18 languages including English. She once read the Encyclopedia in 3 hours.
Learn more with the Super Sprowtz through fun and interactive videos

Colby Carrot At The White House

Music Video Feat. Colby Carrot

Erica Eggplant

Get excited about healthy options and eye health with the Super Sprowtz

Scavenger Hunt Game

Colouring Sheet

Super Smart Matching Game

Super Sight Game

We believe that kids and their parents should be provided with stylish and affordable eyewear options
Shaquille O'Neal, Russell Simmons, Yankees All-Star CC Sabathia and celebrity chef Todd English are among the many celebrities have joined the Super Sprowtz.

Their mission is to encourage kids to eat more vegetables through a series
of video PSAs.

You can see them here!
We believe that kids should be provided with stylish and affordable eyewear options. Our Kids Safe Polycarbonate Durable Air Lenses and Premium Lens Coatings are offered with eye health and safety in mind.

Add sunglasses tinting or Transitions lenses to our children's frames for even further UV eye protection.
First time customer offer 10% off glasses and contacts including free shipping

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