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COASTAL INTRODUCES BBC WORLDWIDE LEARNING PRODUCTS IN THE U.S.

Virginia Beach, Virginia – Coastal Training Technologies®, one of the largest and most successful global producers of training education, has announced a groundbreaking collaboration with BBC Worldwide’s award-winning Business Learning division. The inaugural product offering is Beyond Appraisal: Managing Performance Every Day, a recently created training tool that is among several successful titles Coastal is making available in the United States for the first time.

“We’re excited to have this opportunity to expand our product line with the outstanding, broadcast quality training tools from BBC Worldwide,” said Amy Townsend, V.P. Human Resources at Coastal.

Through this landmark venture, employers in the United States now have access to a vast new array of training titles carrying the quality and integrity that is a hallmark of BBC Worldwide productions. Programming concentrates on delivering innovative and relevant content on a range of contemporary topics to help companies achieve maximum success. Formats offered including VHS, DVD, CD-ROM, handbooks and online courses. BBC Worldwide’s many honors of distinction include Training Provider of the Year for both 2003 and 2004 at the World of Learning Awards, the pinnacle of achievement for training providers in the United Kingdom. No other company has ever won this prestigious award for two consecutive years.

In Beyond Appraisal: Managing Performance Everyday, staff managers learn how to get peak performance from employees through ongoing, day-to-day management techniques – rather than occasional performance-related meetings. This 25-minute program, available on VHS and DVD, teaches a proven five-step process for managing performance every day, and explains how to put this approach into effect to see positive, measurable benefits and immediate increases in productivity.

Additional cutting-edge BBC Worldwide titles soon to be available from Coastal include: 20 Steps to Better Management; Developing Leadership Skills; Relating to Your Customers; Valuing Diversity in Teams, Corporate Social Responsibility and many others.

BBC Worldwide’s Limited is the commercial consumer arm, and a wholly owned subsidiary, of the British Broadcasting Corporation (BBC). The company was formed in 1994 to develop a coordinated approach to the BBC’s commercial activities: television, channels, publishing, product licensing, Internet and interactive. BBC Worldwide exists to maximize the value of the BBC’s assets for the benefit of the license payer, and re-invest in public service programming.

Founded in 1984, Coastal Training Technologies is a global leader in flexible learning solutions that improve employee productivity and workplace safety. Training formats available include DVD, elearning, video and print. For more information, call (800) 285-9107, fax to (757) 498-3657, e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit www.coastal.com.
 
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