Ray-Ban is the global leader in the premium eyewear market and by far the best-selling designer eyewear brand in the world. Style, tradition, and freedom of expression are the key values underpinning the philosophy of Ray-Ban. Known around the world for the absolute quality and authenticity of its eyewear, Ray-Ban continues to grow in popularity among celebrities and trendsetters. Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensable for cultural icons who don’t want to be seen - but definitely want to be noticed. Ray-Ban has left an indelible mark on culture history. Ray-Ban eyewear draws on the brand’s pop culture heritage and meticulous craftsmanship to create contemporary eyewear infused with Ray-Ban lifestyle and quality. While style and a connection to culture are key to Ray-Ban’s success, technology has always driven the brand. The origin of Ray-Ban lies in a technological response to a challenge facing pilots over 75 years ago and Ray-Ban continues in 2012 to embrace technology as it develops new models for the future. Strength and flexibility will continue to underpin Ray-Ban for the next 75 years. Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 75 years after the first pairs of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an enduring classic.