Prada has become synonymous with elegance and sophistication after being transformed by Miuccia Prada into a globally revered luxury label. The Prada brand dates back to the beginning of the last century. In 1913, Mario Prada opened a luxury store in the Galleria Vittorio Emanuele II in Milan, selling leather handbags, travelling trunks, leather accessories and beauty cases, and luxury accessories. Thanks to its exclusively designed goods, handcrafted using fine materials and sophisticated techniques, Prada rapidly became a point of reference for European aristocracy and the most elegant members of the haute-bourgeoisie in Europe. Over the years, the Prada name gained increasing renown and prestige. The Group saw a turning point in the development of its activities at the end of the Seventies, when Miuccia Prada, Mario's grand-daughter, launched a partnership with Patrizio Bertelli, a Tuscan businessman already involved in the leather goods sector with Granello and Sir Robert. This partnership combined creativity and business ideas to commence a new era. For Prada, fashion, luxury, and style have always been core aspects of a project that goes beyond production of clothes, footwear, eyewear and handbags. Careful observation and interest in the world, society, and culture are at the core of Prada’s creativity and modernity. Prada has always anticipated, and often dictated, new trends, and their eyewear collection is reflective of that influence. Designed for the trendsetter who is both classic and contemporary, these eyeglasses have inimitable style that will never fade.